The Daily Mail (down 7.5% month-on-month to 113 million), which was the ninth most popular news site in the US in both July and August, dropped in September to tenth. The contraction was sharpest at Yahoo Finance (down 11.3% month-on-month to 144.4 million visits) and third-placed Fox News (down 11.2% to 260.2 million). But for most publishers visits have nonetheless improved year-on-year, with three-fifths of the top 50 recording traffic increases of at least 10% compared with September 2023. Almost all the top 50 news sites in the US saw traffic fall in September, deepening a decline that began in August.
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Newsweek was followed by Axios (25 million visits, up 88% year-on-year) and Politico (50.7 million, up 51%). Visits to People.com were up 27% year-on-year to reach 145.7 million, according to data from digital intelligence platform Similarweb. The remainder of the top ten either declined year-on-year or in the case of the New York Times (up 1%) and the New York Post (down 1%) registered virtually no change in https://www.vasterastidning.se/nativeannons/utvecklingen-som-vantas-pragla-spelmarknaden-i-sverige-2025/270296 traffic. Since November Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain.
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Press Gazette’s monthly ranking of the top 50 news websites in the US, using Similarweb data. The Daily Mail remained the best-ranked British newsbrand in the ranking (119.8 million visits) although it dropped one place to eleventh from tenth in the past month. The Independent was one of the fastest-growing news sites in the US in January, according to Press Gazette’s latest ranking.
It was followed by financial news and advice site Moneywise (27.6 million visits, up 334% year-on-year). Visits to the news magazine’s website were up 198% compared to May 2023 to 95.5 million but it was beaten by two specialist newsbrands. Celebrity-focused newsbrand People.com was the fastest-growing news website in the US in May, according to Press Gazette’s latest ranking. Celebrity-focused People.com saw the most year-on-year growth in the top ten, growing visits 37% to 142.1 million. All the top-ten sites by total visits grew year-on-year in July, seven of them by double-digit percentages.
- In total 35 sites saw month-on-month decline, with Variety decreasing the most (down 22% to 17.4 million visits), followed by The Sun (down 16% to 21.9 million) and US News (down 14% to 19.6 million).
- Nancy Guthrie, 84, was abducted from her home near Tucson, Arizona, prompting a widespread search and appeals from her family.
- Substack, now the fourteenth biggest news site in the US, saw the biggest year-on-year boost in visits, up by almost half (42%) to 72.7 million visits in August compared to the same period in 2024.
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- ABC News (83.5 million visits) saw the most growth between June and July, increasing traffic 81%.
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Fox News (278.4 million, down 3.7%), aggregator MSN (214.3 million, down 8.2%) and the New York Post (127.9 million, down 8.7%) lost traffic, meanwhile. The Gateway Pundit and another site supportive of Donald Trump, Breitbart, were also among the fastest growers year-on-year, up 54% and 26% respectively. The biggest year-on-year decline in the top ten was seen at aggregator MSN (196.4 million, down 8%) and USA Today (also down 8%). The shallowest fall in the top ten was seen at People magazine (150.6 million), which nonetheless lost 5% of its traffic. USA Today (128.8 million, down 19%) was the fastest faller among the group, followed by CNN (345.1 million, down 14%) and BBC News (112.3 million, down 11%). However they are also in spite of an eventful February for US news which included an airplane crash in Washington DC and an Oval Office row between Donald Trump and Ukrainian president Volodymyr Zelenskyy.
Three in five of the top 50 most-visited news sites in the US saw traffic grow compared with October — although there were some notable exceptions. Traditional hard news and politics sites saw the largest web traffic growth in November amid the 2024 US presidential election. November was a big month traffic-wise for many US news websites helped by the 5 November presidential election. Among the 50 most-visited news sites in the country only 11 grew their visits month-on-month in December.
